Client Overview
A mid-sized healthcare technology company providing telemedicine and patient management solutions across the UK and EU. The client aimed to improve its brand visibility within AI-driven search ecosystems (Google SGE, Perplexity, Bing Copilot) and enhance reputation authority in digital health discussions.
Challenge
Despite consistent PR activity, the company's brand mentions were fragmented, often disconnected from its key differentiators (data privacy, patient safety, AI diagnostics). Traditional SEO metrics (rankings, backlinks) showed improvement, yet AI visibility remained low — the brand was rarely cited in AI summaries or contextual recommendations.
Key issues identified:
  • Limited entity recognition in structured data and media content.
  • Weak co-citation with authoritative healthcare sources (NHS, WHO, PubMed).
No systematic monitoring
No systematic monitoring of AI-generated mentions across Perplexity and SGE.
Lack of semantic clustering
Lack of semantic clustering between PR topics and core services.
The Turning Point
Solution
We implemented an AI-driven Brand Mention Optimisation framework, integrating data intelligence, semantic SEO, and digital PR automation.
1. Entity Mapping & Knowledge Graph Integration
Defined key entities: company, CEO, proprietary platform, compliance certifications (GDPR, ISO 13485).
Implemented schema markup for Organization, MedicalDevice, SoftwareApplication, and MedicalWebPage.
Synced structured data with Google's Knowledge Graph and Bing's entity index.
2. Semantic PR Campaigns
01
AI Topic Modeling
Trained an AI topic model to detect emerging healthcare trends (telehealth AI, diagnostic automation, patient data protection).
02
Expert Content Production
Produced fact-checked expert articles and opinion quotes for syndication on Healthline, MedTech News, and Digital Health Today.
03
Entity-Based Linking
Applied entity-based linking and vector-similarity clustering to ensure contextual alignment with target keywords and competitors.
3. AI Visibility Monitoring
Set up a proprietary dashboard tracking AI search mentions, SGE citation frequency, and Perplexity response inclusion.
Monitored entity co-occurrence patterns and adapted PR content to reinforce topical authority.
4. Reinforcement via Authoritative Mentions
Expert Interviews
Secured expert interviews and citations in medical AI roundups and startup directories.
Sentiment Analysis
Used brand sentiment analysis to prioritise positive context mentions in follow-up campaigns.
After 3 months
Results
Metric Performance
Outcome
The company achieved consistent AI visibility across emerging search environments and became referenced in AI-generated overviews for "AI telemedicine platforms" and "GDPR-compliant patient management systems". This improved not only organic reach but also investor perception and lead quality from enterprise healthcare buyers.
Key Takeaways
Entity optimisation is the new PR. AI models interpret brands through structured, contextual signals.
AI visibility ≠ traditional SEO
Visibility in LLM responses requires brand-linked semantic depth, not just backlinks.
Continuous adaptation wins
Tracking and reacting to AI model behaviour is now essential for sustained brand relevance.
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