AI PR & Visibility Optimisation for FinTech
How a fast-growing FinTech platform achieved 387% growth in AI visibility and became a trusted authority in ethical AI finance across UK and Europe.
Client Overview
A fast-growing FinTech platform offering AI-driven lending and credit risk assessment solutions across the UK and Europe. The company wanted to position itself as a trusted authority in ethical AI finance, enhance its brand mentions across AI search ecosystems, and strengthen investor credibility.
Challenge
Although the company had solid SEO and backlink metrics, it remained invisible within AI-generated search responses (Google SGE, Perplexity, Bing Copilot). Its PR coverage focused on funding news and product updates but lacked semantic connection to financial AI ethics, compliance, and innovation — the themes driving AI visibility in 2025.
Identified bottlenecks:
Inconsistent entity usage (company name, abbreviations, founder names).
No structured data for FinancialService, Organization, or SoftwareApplication.
Low topical authority around "AI in lending", "responsible credit scoring", and "financial data ethics".
No monitoring of AI-based mentions or co-citation patterns in financial media.
Solution
We deployed an AI PR & Visibility Optimisation strategy combining semantic entity management, automated PR intelligence, and precision content distribution.
1. Entity & Knowledge Graph Structuring
Added schema markup for FinancialService, Organization, Product, and Person (founders and data scientists).
Created interconnected entity maps linking the platform, algorithms, and regulatory certifications (FCA, ISO 27001).
Structured press releases and investor pages for machine-readable consistency.
2. AI-Optimised PR Campaigns
Trained an LLM-based trend detector
To surface emerging FinTech narratives: AI bias prevention, data transparency, real-time credit scoring.
Generated expert commentary
And co-authored articles with financial journalists for outlets like Finextra, Business Insider, and FinTech Global.
Used semantic clustering
And vector embeddings to ensure content alignment with trending financial AI topics.
3. AI Visibility Tracking System
Built a custom dashboard measuring brand inclusion rates in SGE, Perplexity, and ChatGPT Search responses.
Tracked entity co-occurrence with leading financial institutions (Revolut, Monzo, FCA).
Adjusted PR focus monthly based on AI model response patterns.
4. Reputation Reinforcement
Launched a thought leadership campaign highlighting AI ethics in finance through interviews, panels, and podcasts.
Applied NLP-based sentiment tracking to guide narrative tone and keyword reinforcement.
