A UK-based B2B SaaS provider offering workflow automation solutions for regulated industries approached us in early 2024. Despite having a strong product and a technically sound website, their organic traffic had plateaued for over a year, and the site generated very few inbound leads. The marketing team had previously focused on paid campaigns but wanted to establish sustainable, compounding growth through SEO — without heavily increasing ad spend.

After the initial audit, we identified several critical obstacles:

In short, the website had visibility but not relevance.

We defined measurable targets for the first six months:

We rebuilt the site's keyword structure from scratch using a cluster-based approach:

Result: each key page had a clear keyword purpose, semantic context, and conversion goal.

To strengthen relevance, we created five interconnected content clusters targeting niche pain points:

Each cluster internally linked back to its service page, boosting both topical authority and crawl efficiency.

We executed a full technical clean-up in the first month:

We audited the existing blog archive (64 articles) and categorised them into three groups:

We rewrote key articles to include entities, schema markup, and clearer intent cues, resulting in an average +0.8 position gain within 6 weeks.

Instead of generic link-building, we focused on relevance and credibility:

Average Domain Rating (Ahrefs) increased from 39 to 56 in five months.