AI PR & Brand Mention Optimisation for EdTech Platform
How a rapidly growing educational platform increased AI search visibility by 300% in 4 months
Client Overview
Fast-Growing EdTech Platform
A fast-scaling EdTech platform providing AI-assisted learning tools for higher education and professional training markets. The company aimed to increase visibility across AI search environments (Google SGE, Perplexity, Bing Copilot) and build trust as an ethical AI learning provider.
Challenge
Despite strong keyword rankings and active media coverage, the brand was rarely referenced in AI-generated summaries related to e-learning, AI tutoring, or adaptive education. Competitors with clearer entity markup and richer semantic associations dominated the results.
Key challenges:
Lack of Structured Data
Missing structured data for EducationalOrganization, Course, and SoftwareApplication.
PR Focus on Products
PR mentions focused on product launches, not thought leadership.
Weak Links with Authorities
Weak co-citation with authoritative academic and EdTech sources (EdSurge, Times Higher Education).
Lack of visibility in AI ecosystems
No visibility or sentiment tracking within AI-generated search ecosystems.
Solution
Comprehensive Optimization Program
We developed an AI PR & Brand Mention Optimisation program integrating semantic entity management, educational authority building, and AI visibility analytics.
1. Entity & Schema Optimisation
01
Schema Implementation
Implemented schema for EducationalOrganization, Course, SoftwareApplication, and Person (key instructors, researchers).
02
Linking with Verified Entities
Linked the platform's learning models to verified entities (OpenAI API, Moodle, SCORM).
Metadata Consistency
Ensured consistent organisation and author metadata across articles, case studies, and course pages.
2. Semantic PR & Thought Leadership Campaigns
AI topic modeling
Trained an AI topic model to map emerging discussions around "AI in education", "adaptive learning", and "academic integrity".
Expert Content
Produced expert commentary, opinion articles, and co-authored features for outlets like EdTech Magazine, TechCrunch Education, and Inside Higher Ed.
Entity co-citation
Used entity co-citation clustering to position the brand alongside respected academic and AI research institutions.
3. AI Visibility Tracking & Sentiment Analytics
Established a live dashboard measuring:
Brand inclusion
Brand inclusion in SGE and Perplexity responses.
Entity proximity
Entity proximity to "AI tutor", "learning analytics", "academic writing tools".
Tone analysis
Tone and trustworthiness in AI-generated mentions.
Adapted PR focus quarterly based on AI model response frequency and sentiment patterns.
4. Educational Credibility Reinforcement
University Partnerships
Supported partnerships with universities and accreditation boards to gain high-authority backlinks.
Expert Webinars
Launched expert webinars on AI ethics in learning to deepen entity associations in the academic knowledge graph.
Results (after 4 months)
Outcome
The EdTech company became consistently featured in AI search answers for "AI tutoring platforms", "adaptive learning systems", and "AI tools for educators". This led to measurable growth in brand trust, student acquisition, and media credibility as a leader in responsible AI education.
Key Takeaways
AI visibility = academic credibility
AI search ecosystems increasingly shape how educational brands are perceived.
Structured data matters
Educational schema markup enhances entity understanding and trust in AI-generated contexts.
Thought leadership drives inclusion
AI models surface authoritative voices — continuous PR and semantic alignment are essential.
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