AI Search Optimisation (SGE, Perplexity, Copilot)
Secure your brand's presence in the future of search—Google SGE, AI Overviews, Perplexity, and Copilot. We help brands become visible inside AI answers.
+40%
SGE visibility
+25%
CTR in AI Overviews
AI is already reshaping search. Google's Search Generative Experience (SGE), AI Overviews, Perplexity, and Microsoft Copilot are creating a new reality where classic organic results take less space. Brands that don't invest in AI Search Optimisation risk being overlooked as users increasingly interact with AI answers instead of clicking on traditional SERPs. Our approach puts you where your audience is looking: inside SGE answers, Perplexity recommendations, and Microsoft Copilot business scenarios.
What is AI Search Optimisation?
AI Search Optimisation adapts your site and content to be included in AI answers—Google SGE, AI Overviews, Perplexity, and Microsoft Copilot. Unlike classic SEO, which focuses on traditional SERPs, AI optimisation targets the specific formats AI models surface, such as concise factual answers, lists, FAQs, expert quotes, and brand mentions.
Why It Matters
The landscape of search is rapidly evolving. With AI-driven experiences like Google SGE and AI Overviews becoming more prominent, traditional organic search results are receiving less attention. For businesses, this means a significant shift in how audiences discover and engage with content. Failing to adapt to AI search optimization means risking invisibility, as your competitors capture the prime real estate within AI-generated responses. Securing your brand's presence in these new environments is crucial to maintain visibility, drive traffic, and ensure your message reaches your audience in the future of search.
Our Approach
01
Analyse AI result types in your niche
We identify which queries trigger Google AI Overviews, what topics Perplexity surfaces, and how Copilot presents brands in corporate workflows.
02
Optimise content for AI Search
We create and adapt copy for AI semantics, structure, factual accuracy, and formats that are easily surfaced in SGE and other assistants.
03
Integrate structured data
We implement FAQ, HowTo, Product, and other schema to increase your chances of appearing in AI Overviews.
04
Build brand presence
We strengthen brand mentions alongside authoritative companies to improve AI model trust signals.
05
Monitor AI positions
We track where your site appears in AI answers and iterate to raise your inclusion frequency.
Use Cases
US SaaS company
Visibility in Google SGE for "best CRM software" increased lead generation by 32%.
Medical startup
Optimising for Perplexity delivered a 15% lift in organic traffic via AI citations.
Financial consulting
AI Search Optimisation led to inclusion in Microsoft 365 Copilot responses, bringing new B2B clients.
E-commerce
AI Overviews helped secure a top answer for "eco-friendly products," raising CTR by 27%.
How It Works
01
Analyse AI Search Triggers
We start by identifying the queries and prompts most likely to trigger AI-generated answers across platforms such as Google SGE, AI Overviews, and Perplexity. Using advanced SERP data and prompt simulations, we determine where your brand has the potential to appear — and where it's currently missing. This forms the foundation of your AI visibility baseline.
02
Create Content for AI Overviews
AI systems prefer structured, expert, and factual information. Our team crafts and optimises content so it's semantically rich, fact-checked, and aligned with AI Overviews' preferred formats. This includes schema markup, entity linking, and clarity of expression — everything that helps Google's AI understand and quote your content accurately.
03
Reinforce Brand Mentions Across the Web
We build high-quality digital mentions through authoritative placements, PR collaboration, and topical content. These reinforce your brand's credibility so AI models learn to include your site more frequently as a trusted source within generated answers.
04
Continuous AI Visibility Optimisation
AI search evolves rapidly. We track your visibility trends, benchmark competitors, and adjust strategy as algorithms change across Google, Perplexity, and Copilot. Every month, we refine prompts, content, and technical signals to keep your brand visible and relevant in the AI-driven web.
Outcomes / KPIs
FAQ
What is AI Search Optimisation and how is it different from classic SEO?
AI Search Optimisation adapts your site and content to be included in AI answers—Google SGE, AI Overviews, Perplexity, and Microsoft Copilot. Classic SEO focuses on SERPs; AI optimisation targets the formats AI models surface: concise factual answers, lists, FAQs, expert quotes, and brand mentions.
How do we get into Google SGE and AI Overviews?
Combine: • Structured content with clear answers • FAQs, tables, lists, and HowTo blocks • Strong brand signals and authoritative backlinks • Factual accuracy and expertise (E-E-A-T) These factors raise the likelihood that Google selects your content for generative answers.
Can Perplexity and Copilot really drive traffic?
Yes. Perplexity cites high-expertise sources and often links to comprehensive, structured answers. Optimising for those queries brings targeted traffic. Copilot integrates in Office/Teams and pulls from trusted sites and partners—expert content with clear data gets more mentions in B2B scenarios.
What affects visibility in AI answers?
Content quality (facts, data, expert commentary), structure (FAQs, lists, tables, diagrams), brand mentions alongside authoritative companies, trust (E-E-A-T, backlinks, domain authority), and schema (FAQ, HowTo, Product).
How long does AI Search Optimisation take?
Early results can appear in 1–2 months as content begins surfacing in AI Overviews or Perplexity. Systematic impact is usually 3–6 months, with full growth in 6–12 months depending on niche and competition.
Which businesses benefit most?
SaaS/IT (lead gen and global reach), E-commerce (category/product queries), Healthcare & FinTech (trust and factual rigor), B2B services (Copilot/Perplexity visibility as expert sources).
How does Copilot optimisation differ from Google SGE?
Google SGE / AI Overviews: query-driven; favours content with strong SEO structure and factual depth. Microsoft Copilot: embedded in Office/Outlook/Teams; leans on trusted sites and enterprise sources—so brand authority, structured data, and strong B2B case content matter even more.
AI Search Optimisation for Your Business
Don't get left out in the era of AI search. Request a free audit and get a clear plan for visibility across Google SGE, AI Overviews, Perplexity, and Copilot.
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