AI search is reshaping SEO. Google SGE, Perplexity, and Copilot generate their own answers—your brand is either included in those results or ignored. Without AI Visibility Measurement & Analytics, businesses don't know how often they appear in AI answers or how much potential traffic they lose. We've built an analytics system that tracks brand visibility across SGE, AI Overviews, Perplexity, and Copilot, helping companies optimise content and increase AI-driven traffic.
What Is AI Visibility & Why It Matters
AI visibility refers to your brand's presence within the direct, summarised, or cited answers generated by AI search engines and tools like Google SGE, Perplexity, AI Overviews, and Copilot. It's about being the authoritative source that AI models reference.
Unlike traditional SEO, which tracks organic rankings in a list of links, AI search often provides a single, synthesized answer. This means conventional metrics like keyword position and click-through rates from ten blue links are no longer sufficient to gauge true brand exposure.
A lack of AI visibility can severely limit a brand's reach. If your content isn't surfacing in these AI-generated responses, you're missing out on a significant and growing source of qualified traffic, potential conversions, and critical brand recognition in an evolving search landscape.
Users are increasingly seeking immediate, concise answers directly from AI, bypassing traditional search results pages. This shift demands a new approach to optimisation, where content is not just found by algorithms, but actively selected and presented by AI as the definitive response.
Our Approach
01
Define AI queries
We build a pool of keywords and prompts that most often trigger AI answers in your niche.
02
Monitor AI visibility
We track whether—and how often—your site appears in Google SGE, Perplexity, and Copilot.
03
Analyse AI-sourced traffic
We measure the impact of AI answers on CTR, traffic, and conversions.
04
Competitor benchmarking
We compare your visibility vs. competitors: who appears more in AI Overviews, who Perplexity cites more often.
05
Visualise results
We deliver Looker Studio reports with KPIs for AI visibility, CTR, and mention dynamics.
Use Cases
SaaS platform
AI visibility monitoring showed the brand in only 20% of AI answers—after optimisation it rose to 65%.
E-commerce
Perplexity analytics revealed key product categories frequently surfaced by AI, increasing sales by 18%.
Consulting firm
Copilot visibility tracking helped the brand appear in Microsoft 365 business recommendations, bringing new B2B clients.
Healthcare startup
Google SGE analysis uncovered 150+ new queries generating AI traffic and leads.
How It Works
01
Analyse AI Search Triggers
We start by identifying the queries and prompts most likely to trigger AI-generated answers across platforms such as Google SGE, AI Overviews, and Perplexity. Using advanced SERP data and prompt simulations, we determine where your brand has the potential to appear — and where it's currently missing. This forms the foundation of your AI visibility baseline.
02
Create Content for AI Overviews
AI systems prefer structured, expert, and factual information. Our team crafts and optimises content so it's semantically rich, fact-checked, and aligned with AI Overviews' preferred formats. This includes schema markup, entity linking, and clarity of expression — everything that helps Google's AI understand and quote your content accurately.
03
Reinforce Brand Mentions Across the Web
We build high-quality digital mentions through authoritative placements, PR collaboration, and topical content. These reinforce your brand's credibility so AI models learn to include your site more frequently as a trusted source within generated answers.
04
Continuous AI Visibility Optimisation
AI search evolves rapidly. We track your visibility trends, benchmark competitors, and adjust strategy as algorithms change across Google, Perplexity, and Copilot. Every month, we refine prompts, content, and technical signals to keep your brand visible and relevant in the AI-driven web.
FAQ
What is AI Visibility Measurement & Analytics?
A system for tracking and analysing how often your brand appears in AI answers—Google SGE, AI Overviews, Perplexity, and Microsoft Copilot. It shows how much potential AI traffic you gain (or lose) and what to optimise to increase visibility.
How do you track a brand in Google SGE and AI Overviews?
With custom trackers that collect AI-answer data, SERP analysis for SGE triggers, and checks for brand inclusion in AI Overviews snippets—combined with GSC and GA4 to see traffic and CTR impact.
Can Perplexity traffic be measured?
Yes—by analysing referrals from Perplexity domains, using tagged links (UTMs) in cited pages, and correlating GSC impressions/clicks after Perplexity mentions.
How to know if a brand appears in Microsoft Copilot?
Monitor B2B scenarios where Copilot is used, track external brand mentions, and use Copilot visibility trackers. High-trust, relevant content is more likely to surface in work contexts.
Which KPIs matter for AI visibility?
Frequency of brand appearances in Google SGE / AI Overviews / Perplexity, CTR from AI answers, AI-traffic volume in GA4, dynamics of brand mentions, and conversions from AI channels.
How is AI visibility analytics different from classic SEO analytics?
Classic SEO looks at SERP rankings, traffic, and CTR from standard results. AI visibility focuses on how often content appears in AI answers (SGE, AI Overviews, Perplexity, Copilot) and the effect on clicks and conversions.
How long until results show up?
Initial data in 2–4 weeks after monitoring starts; 3–6 months to see clear trends as AI answers evolve and you track stable brand presence.
AI Visibility Measurement & Analytics for Your Brand
Track where and how AI surfaces your business. Request a free audit and receive an analytics report for Google SGE, Perplexity, and Copilot.
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